International Journal of Oral Health Dental Management

The Role of Business Communication in the Dental Market

Abstract

Levan Lazviashvili

In order to gain a reputation for a medical center in dentistry, at the initial stage it is necessary to study the target audience, which is associated with familiarizing themselves with the conditions that ensure trust in their clinic. It is necessary to talk with patients on this topic during the initial consultation. It is the messages coming from the patients that should
be reflected in the subsequent advertising campaign. Patients pay attention to: the degree of persuasiveness of doctors, effective communication tactics, the absence of aggressive persuasion, the flexibility of the character and behavior of medical personnel, and in general, the explanation of the entire business process.