Archives of Humanities & Social Sciences Research
ISSN: 3065-3568 | DOI: 10.64030/3065-3568
Elias Benamar Hilal
The global rise of online education has significantly transformed the private tutoring industry, giving way to a new wave of digital marketplaces. These platforms connect students and tutors across borders, offering flexible, personalized learning experiences. This study explores the current landscape of online tutoring marketplaces by analyzing market size, growth trends, and platform business models. It examines the power dynamics between tutors, platform providers, and learners, highlighting how the scarcity of qualified educators, increasing demand for personalized instruction, and the proliferation of technological tools are reshaping value creation in this sector. Through a strategic analysis using Porter’s Five Forces framework, the publication reveals the competitive pressures and innovation imperatives that define this fast-evolving ecosystem. Additionally, it addresses challenges such as quality assurance, platform dependence, and competition from free educational resources. The findings offer insights into the economic and structural foundations of modern tutoring marketplaces and provide recommendations for stakeholders aiming to navigate or disrupt this growing sector.